Brand Refresh & Marketing Designer
Trellus
Online Marketplace Web Startup
The Task: At Trellus, I led a complete brand refresh as the company prepared to launch its online marketplace. From redefining the visual identity to building out the full design system, every decision was made to create a cohesive, scalable brand. That system then came to life across marketing materials, email campaigns, social media, and the website itself.
To kick off the refresh, I redefined Trellus' visual identity from the ground up. Updating the color palette, establishing a structured type system, developing a new flat-lay graphic direction, and building a custom iconography set. Everything was documented in a Brand & Style Guide distributed to the full team to ensure consistency across all future design and marketing materials.
Trellus Finds
Promotional Email Campaign
As Marketing Designer, I contributed to the full visual system for Trellus Finds - Trellus' weekly email newsletter highlighting local businesses, new products, and seasonal promotions across Long Island. This work included making buttons, graphics, and other assets for the weekly themed promotional emails.
Mailer print pamphlet
Social Media Banners
One Sheeter Template
