English Garden
Buttermilk Herb Sauce
UX / UI Supporting Web
Overview: As part of a larger brand system, including packaging and advertising, the website brings English Garden to life digitally. Creating a space where consumers can shop the product while understanding its story, ingredients, and purpose. Designed to support the introduction of ranch to a British audience, the experience makes an unfamiliar condiment feel approachable & relevant to users.
Skills:
+ UX/UI Design
+ Web Design
+ Brand Extension
+ Content Strategy
+ Information Architecture
+ Experiential Design
+ Cultural Research
+ Storytelling
+ Art Direction
+ Logo System
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Introducing ranch to the UK requires more than visual appeal, it requires context. Without understanding what it is or how to use it, consumers lack a reason to engage. A guided digital experience creates an opportunity to build familiarity, showing how the product fits naturally into existing meals and habits.
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The website is designed as both a storefront and an educational experience, allowing customers to explore, purchase, and learn about the product through a clear, intuitive structure.
To extend engagement beyond the screen, an interactive promotional feature connects the brand to real English gardens. Visitors can explore a curated list of locations, collect tokens at each one, and unlock a reward. Bringing attention to the story behind the English Garden brand.
Information Architecture
This sitemap outlines the structure of the English Garden website, organizing content into clear pathways for shopping, learning, and exploration. The system is designed to guide users through the product while reinforcing the brand’s story, ingredients, and interactive features