Finding Higher Ground
A Story of the Roots, Rebellion, & Rise of Cannabis Culture
Publication
Overview: From outlawed leaf to cultural icon, this publication traces the roots, rebellion, and rise of cannabis culture. Spanning counterculture revolutions, hip hop influence, activism, and modern wellness, it tells the story of a plant that refused to stay in the shadows.
Skills:
+ Editorial Design
+ Concept Development
+ Art Direction
+ Storytelling
+ Typography
+ Copy Writing
+ Naming
+ Advertising
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Once heavily stigmatized and criminalized, cannabis was long associated with rebellion and counterculture. Today, it has become widely accepted , shifting into wellness spaces, creative industries, and mainstream culture. This cultural transformation created an opportunity to explore how cannabis moved from the margins to the mainstream, and the communities that shaped its journey.
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To navigate the broad cultural shift from the 1970s to today, the publication is organized into three defining eras: The Rebellious Reefer (70s–80s), The Dank Dope (90s–2000s), and The Glorious Green (2010s–Present). Each chapter reflects the tone, culture, and evolution of its time period, creating a structured narrative that guides readers through cannabis’s journey from stigma to normalization.
