Dragonfly
Basic Beauty Routines
Packaging
Overview: A set of beauty routine kits designed for the growing interest in skincare and makeup among tweens. Created as an age appropriate alternative to the harsh adult products they are currently using, the kits offers the beauty items they’re drawn to - but formulated with gentle ingredients made for their youthful skin type.
Skills:
+ Packaging Design
+ Product Sku System
+ Brand Identity
+ Concept Development
+ Audience Research
+ Art Direction
+ Copy Writing
+ Logo Design
+ Naming
+ Advertising
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Gen Alpha’s fascination with beauty, fueled by social media and influencer-led skincare routines, has led many tweens to adopt multi-step regimens designed for adults. Drawn to the “fun,” step-by-step routines they see online, they often recreate these habits using products that contain harsh ingredients unsuitable for developing skin - revealing the need for an age appropriate routine designed specifically for younger users.
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The brand surrounded a guided routine system, introducing skincare and beauty through simple, step-by-step kits tailored for younger skin. Each kit walks through an approachable routine, making beauty feel structured, safe, and easy to follow. The name Dragonfly was chosen for its symbolism of growth and transformation - reflecting the transitional stage of tween years.
