Evilo
Olive Brine
Packaging
Skills:
+ Packaging Design
+ Brand Identity
+ Creative Strategy
+ Concept Development
+ Art Direction
Overview: A dirty martini is only as good as its brine, and there’s never enough in the olive jar. Evilo solves that problem with a standalone olive brine designed for home bartenders, turning an overlooked byproduct into an essential for crafting dirtier, more balanced martinis with ease.
+ Naming
+ Logo Design
+ Product Sku System
+ Advertising
+ Web Design
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Home bartenders rely on the leftover brine from olive jars to make dirty martinis, but there’s never enough to match the number of olives. This imbalance leads to inconsistent flavor and limits control, highlighting the need for a dedicated brine designed specifically for mixing.
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The concept that brine brings balance to flavor, Evilo was positioned as a refined and intentional pantry staple. The name “Evilo” - olive spelled backwards, reflects brine as the counterbalance to the olive, guiding a balanced visual identity and packaging system designed for controlled, everyday use.
