Solace
UV Protectant Eyedrops
Packaging
Skills:
+ Packaging Design
+ Point-of-Purchase Design
+ Brand Identity
+ Concept Development
+ Product SKU System
Overview: A UV protectant eye drop designed for everyday eye protection in any weather. Created for active individuals constantly exposed to sunlight, the brand introduces a new form of protection that shields eyes from harmful UV rays without the need for sunglasses, offering comfort, clarity, and protection rain or shine.
+ Art Direction
+ Logo Design
+ Naming
+ Advertising
+ Web Design
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UV exposure affects the eyes even when it’s cloudy, raining, or when sunglasses aren’t practical. Many active individuals, from athletes to drivers to construction workers, lack comfortable, everyday eye protection, revealing an opportunity for a solution designed for continuous use in all conditions.
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Built around the idea of everyday comfort in the sun, Solace was developed as a calming yet energetic brand centered on protection and ease. The name “Solace” reflects comfort and relief, reinforcing the idea of feeling protected and at ease in sunlight. The packaging system emphasizes accessibility and clarity, with SKUs based on eye sensitivity levels, creating a functional and approachable product designed for daily use.
